The international technology group Buhler celebrates 150 successful years. On this occasion the firm has published a 230-page strong anniversary book. ... Primafila AG accompanied the process with its internationally anchored competency, with its networks of journalists and photographers, so that the worldwide presence of Buhler could be authentically accommodated in the book.

Werbewoche, May 2010

From May to October 2010 „Swiss Brands“ by Primafila AG and China Communications represents Switzerland as the official magazine in the Swiss Pavilion at the Expo as well as at further places of distribution in Shanghai and China ... Zurich – Munich – Beijing – Shanghai: In close and well-attuned cooperation story for story is created for the new magazine. During the last three weeks of production, enabled by the different time zones, work is carried on nearly around the clock, the Chinese editorial staff and (for short texts in English) also the English editorial staff in Switzerland and the USA edit the in the meantime proudly designed pages, the finishing touches – and on April 1 all 19 partners give their approval of the printing proof without any problems and within 24 hours. On April 2 the print copy is already with the responsible person at Ringier Shanghai, who yet has to present it to the authorities before printing. In the meantime in Zurich the online version of the magazine (www.swissbrands.org) is pursued. With „Swiss Brands“ a unique intercultural corporate publishing product has succeeded against all odds. A Swiss co-branding appearance for a sophisticated Chinese readership and clientele.

Werbewoche, May 2010

During the Globus campaign “Buenos Aires” in April and May, a little booklet, “In Dialogue with Nature”, was laid out in the delicatessen departments of the Globus branches. (...) The Story Telling in the booklet was kept personal and authentic and is part of an agile cross-media concept: A short version of this dialogue with nature and the corresponding products could be found on four pages of the Globus Magalog on Buenos Aires; Dieter Meier’s voice on the topic could be heard online; at the POS, Dieter Meier signed the labels of his wine; media relations work rounded off this neat form of cross-medial Story Telling. Concept and Implementation: Primafila AG.

Werbewoche, June 2008

Companies are successful when the involved persons share a joint goal and work together with motivation. Viviane Egli, Managing Director of the CP agency Primafila in Zurich, and Communications Consultant Andreas Jäggi have looked at internal communication in numerous Swiss companies, invited a good dozen co-authors and released a book on the subject.

cpwissenFACTS 2/2008

Medical Solutions, which is published three times a year by an integrated editorial team, is the flagship of Siemens Healthcare’s international Corporate Publishing activities. An intercultural flair is called for in order to make the knowledge exchange with the readership work. A readership which may be homogenous, yet is found in heterogeneous markets. Primafila AG, Zurich and the US, was commissioned as a consultant, to support the editing process and to assign journalists from its worldwide network; its partner company independent Medien Design, Munich, is responsible for the media design.

Werbewoche, March 2008

What will the most important quality criteria in Corporate Publishing be in the future? Distinct creations both taking into consideration the brand of the publishing body as well as the benefits for the user/reader. Stereotypical patterns and featureless “content” no longer have a chance of survival.

Viviane Egli in "Lounge Talk", cp-lounge, June 2007

The positioning of the “Kaltbach” brand is given proof by the savoir-vivre magazine: The publication’s dramaturgy is unconventional and conceptually significant.

Werbewoche, Corporate Publishing Special, June 2005

Credit Suisse has put its atrium on Paradeplatz in Zurich at the disposal of 19 world-renowned photo artists, all dealing with the topic of nature and gardens. 

Neue Zürcher Zeitung, Mai 12, 2005 (on the exhibition, which Primafila/Picture Editor Katri Burri conceived from the editorial and picture editing process for the Bonviva Magazine)

Globus demonstrates a spirit of innovation by upgrading its catalogue and turning it into a lifestyle magazine on Shanghai. And thereby starts competing with the magazine publishing houses. (...) With “Shanghai”, Primafila and its Munich-based editorial design partner Horst Moser have jointly expanded and considerably refined the new Swiss genre of the sales prospectus.

Werbewoche, April 14, 2005 (on the Shanghai-issue of Globus)

The department store Globus is sending out heavy mail around about this time of year. The 200’000 Globus membercard holder will all receive a nearly 120 pages strong magazine. It’s not the title that’s special (“Christmas 2004”) but the format, seeing that the publication brings to mind the relevant magazines for fashion and lifestyle.

Neue Zürcher Zeitung, November 12, 2004

The name (Primafila) isn’t a coincidence. It is at the same time programme and philosophy of the newly founded company: Primafila means ‘first row’, for example at the opera.

Werbewoche, September 4, 2003